Stop Being Annoying — The Three Phases of Communication Technology, and Why No One Likes Us…
With this week’s Inman Connect Conference coming, I’m reminded of the first time I stood on the Inman stage. It was 2010, and I was on a panel with the great Steve Harney to talk about “5 Things We Need to Start Doing in 2010.” To make it fun, he came up with 5 things…
Read MoreThank You Austin Board of REALTORS — Here are your “Agents Fight Back” Slides
My thanks to Kelea Youngblood and Emily Chenevert for letting me be a part of the Austin Board of REALTORS Roundup today. I had a great time. For those of you who asked, here are the slides from the event in both powerpoint and PDF form. Here is the Powerpoint Here is the PDF And…
Read MoreThank You CMLS — Here are your slides: Disruption and the MLS
My thanks to Denee Evans and everyone at CMLS for having me to their annual conference this year to talk about disruption and how it impacts the MLS system. Since people will probably ask, here are copies of my slides for the event. Please let me know if I can be of any other service.…
Read MoreHow Brokers Fight Back Slides – for California Association of REALTORS brokers
My thanks to Sara Sutachan of the California Association of REALTORS, as well as all the brokers who came out to my talk last week on “How Brokers Fight Back.” Some of you asked me for my slides from the talk. Here they are: PDF Slideshow Please let me know if I can ever be…
Read MoreThe Ethos of Professional Courtesy
Is it fair for a real estate agent to try to steal another agent’s client? What if it’s in that client’s best interests to switch? This issue came up recently in a discussion on the Inman Coast to Coast group on Facebook, sparked by a comment from a broker complaining about a Redfin practice. Apparently, when…
Read More"How to Be a Great Real Estate Agent" Slides
My thanks to everyone at REALTOR Triple Play in Atlantic City, who gave me the opportunity this week to teach two credited sessions of “How to Be a Great Real Estate Agent.” I had two very good audiences (albeit relatively small on getaway day Thursday), and had a great time. As promised, here are my…
Read MoreStop Thinking Like a Salesperson!
Note: This week, I will be delivering a quick talk at the Connect On the Road Conference in Washington DC on “Stop Thinking Like a Salesperson.” For people at the conference who want to review the points I made, here is a version of that talk that I wrote for the blog a few years ago.…
Read MoreDo You Need Two Social Media Profiles? Probably not….
Got into an interesting discussion on a Facebook group last week about this advice from REALTOR magazine suggesting that agents create both personal and professional accounts on social media sites: NAR seems to be suggesting the separation as a safety measure, so that you’re not sharing intimate, personal information with people that you only know through…
Read MoreFor my WCR People! The Ten Productivity Rules, and the CORE Blockbuster Goal-Keeping Worksheet.
This Friday, I will be giving a couple of talks at the annual Women’s Council of REALTORS conference in DC, both of which come out of the 36-1/2 Rules for CORE Agents that we published here over the past few years. First, I’m talking about “10 Productivity Rules,” which takes some of the “36-1/2 Rules” that relate…
Read MoreFive Mistakes Sellers Make When They Price Their Home, and the One Big Mistake They Make Afterwards
You’ve decided to sell your home. Now, you have a lot more decisions to make, like hiring an agent, creating a marketing campaign, or deciding on the work you need to do to “stage” your home. But your most important decision is simple: price. The nice part about pricing a home is that in most…
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