Archive for April 2011
"THIS IS THE JOB": Seven Things That Real Estate Agents and Brokers Do that Are Not Good Enough
In a post last week, I argued that the enemy of the good is not the great, but the crappy. That is, the classic cliche that the “enemy of the good is the great” has some truth for perfectionist types that have difficulty finishing projects because they’re never quite “good enough,” but the bigger problems…
Read MoreWho are your clients? Ummm, your clients, dummy!
Whenever I am at an industry conference, I’ll hear a real estate broker make the observation that a broker’s real “client” is the “agent.” That is, although individual real estate agents have buyers or sellers who are clients, a broker’s clients are actually the agents: the broker provides services to the agents, who then treat…
Read MoreThe enemy of the good is the great, but that doesn't mean that the friend of the good is the crappy.
I am definitely someone that needs to remember that the “enemy of the good is the great.” In everyday usage, the phrase refers to situations in which a perfectionist doesn’t actually finish anything because nothing is ever “great enough” to go out. That’s me. My worklife is just filled with projects that are incomplete because…
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