Keep Your Friends Close, and Your Frenemies Closer: Why Real Estate Professionals Need to Read "Zillow Talk: The New Rules of Real Estate"

Many real estate professionals are still ambivalent about Zillow. They remember how that Zillow came to market ten years ago with a much less industry-friendly attitude than it developed once it realized there was more money in pursuing the industry as a client rather than a competitor. And maybe they’re just naturally wary of a…

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