Agent Mindset
Real Estate's "Original Sin" — Agents are not Salespeople
I had an opportunity this past week to talk with Brad Inman of Inman Media as part of his “Unlisted” Podcast. It was interesting, because ideas that I would normally take hours to develop on the paper for an article came out real time in about 15 minutes. Podcasts are fun — you start recording,…
Read MoreSummarizing the Zillow Talk Takeaways: Real Estate Professionals, Have Some Faith in Your Industry!
A few weeks ago, I wrote a book review of Zillow Talk: The New Rules of Real Estate by Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries, for Inman News. I thought it was pretty balanced, making the case that the book was interesting and insightful while still acknowledging the ambivalent relationship that many real…
Read MoreFive Key Takeaways for Client-Oriented Real Estate Agents from Zillow Talk: The New Rules of Real Estate: #1: Know Your Worth
If you like data, and you like real estate, and you REALLY like real estate data, then you’ll love the new book from Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries, Zillow Talk: The New Rules of Real Estate. They used their access to Zillow massive treasure trove of housing data to take a…
Read MoreNo One Can Disrupt Our Industry Without Our Permission
If real estate brokers get disrupted and marginalized out of the real estate industry, we have only ourselves to blame. To paraphrase Ann Landers: No one can disrupt your industry without your permission. So how did we give permission? By ignoring what our clients needed. For a generation, the real estate industry has been focused not…
Read More