Archive for October 2015
Realtyperson, Heal Thyself: Five Things I Learned as a Real Estate Client — #5: Sellers Will Never Trust Us on Price
When I listed my home for sale last year, I worked with two great agents. I could have just listed it myself, or with my wife, or even with one of the endless members of the Rand family who are all licensed real estate professionals. But to paraphrase the old adage – “a REALTOR who…
Read MoreRealtyperson, Heal Thyself: Five Things I Learned as a Real Estate Client — #4: You Can’t Do Enough Marketing for a Buyer
I will never understand real estate agents who do a lousy job marketing a home. Go do a search of your local MLS for an average-priced listing in your market. Look at, say, five listings. How many of those do you think are well-marketed? And by that, I’m not even talking about the FANCY STUFF…
Read MoreRealtyperson, Heal Thyself: Five Things I Learned as a Real Estate Client — #3: Buyers and Sellers are Miserable at Different Times
Buying a home is the worst. So is selling a home. But not all at the same time. As I’ve said before, all real estate professionals should be forced to move every five years just so they realize how painful it can be, and can be more sympathetic to what their clients are going to…
Read MoreRealtyperson, Heal Thyself: Five Things I Learned as a Real Estate Client – #2: Use Your Own Website Like a Buyer
How often do you use your own website or app? I don’t mean how many times you visit your site. You probably do that all the time. No, I mean, how often do you USE it the way it’s meant to be used – to find a home. How often do you search on the…
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