Who are your clients? Ummm, your clients, dummy!

Whenever I am at an industry conference, I’ll hear a real estate broker make the observation that a broker’s real “client” is the “agent.”  That is, although individual real estate agents have buyers or sellers who are clients, a broker’s clients are actually the agents: the broker provides services to the agents, who then treat…

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You guys are wonderful…

In our recent “World’s Best Real Estate Agent” class, we discussed all the tasks that a professional real estate agent performs in taking care of a client. My point was this — You guys are wonderful. For the work you do, the time you spend, the efforts you make for your clients, you are simply…

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Bringing the WOW

I taught a class last week where we discussed the “Bringing the WOW,” that element of service that just completley overwhelms a client.  Bringing the WOW is performing a service for a client that surprises and delights them.  It can be a simple gesture, like a birthday card, or something more extensive, like catching a…

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Who is the World's Best Real Estate Agent?

We’re going to be on a mission in this blog to identify the tools, systems, and processes that we need to put in place to help you become the World’s Best Real Estate Agent.  But even before we do that, we have a pretty good idea of what we’re looking for if you want to…

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