DISRUPTORS, DISCOUNTERS, AND DOUBTERS

Five Key Changes the Real Estate Industry Can Make to Improve Client Experiences and Protect Our Future

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In Disruptors, Discounters and Doubters, Joe details the growth of the industry in the 1970s, but only briefly addresses the reasons why: baby boomers coming of home-buying age, a surge in construction, and women increasingly entering the workplace. Why do you think the industry exploded in the 1970s? Do you think something like that could happen again?

When Joe introduces the concept of “Client-Oriented Real Estate,” or “CORE”, he argues that the industry isn’t agent- or broker-centric anymore: “The industry is already client-centric. The consumer is already in charge. We just haven’t adapted.” Do you agree that the industry is already client-centric? If so, in what ways have we failed to adapt?

Joe attacks the cliché that brokers use about clients and agents: “Buyers and sellers aren’t my clients, my clients are my agents!” What do you think? Should a broker think of agents as clients? What are the implications of that way of thinking?